Introduce Your Campsite
Taking on a new job also means joining a new organisation—even if it’s a short-term seasonal role. Your advert should help the candidate imagine themselves working at your site.
Start with a brief but compelling introduction of your campsite: number of staff, location highlights, on-site activities, your values and the type of atmosphere you want to create. Think of it as your “company CV”: candidates will skim it quickly but form an opinion almost instantly.
Keep it short (5–6 lines), but make it count. Use a dynamic and welcoming tone. By the end of this section, the candidate should already want to join your team.
Describe the Role Clearly
To make your ad easy to read, structure the job description into key sections:
- In one or two lines: Summarise the main responsibilities of the role.
- Bullet list: Detail the core tasks the employee will carry out.
- Second bullet list (if needed): Include occasional or secondary responsibilities.
- If applicable: Mention opportunities for future growth within the team.
Avoid using the infinitive. Instead, use action verbs in the second person ("You will...") to help the candidate visualise themselves in the role.
Prefer:
- You will be in charge of organising evening entertainment.
- You will promote our activities on social media.
Rather than:
- Evening entertainment duties.
- Social media promotion.
Keep your tone friendly and avoid technical jargon—especially for entry-level roles. Your goal is clarity, not complexity.
Define the Ideal Candidate
After describing the job, move on to the candidate profile. This should include:
- Skills required (relevant to the role),
- Personal qualities you’re looking for,
- Desired experience or education level.
This section allows you to speak directly to applicants and show your human approach to hiring. Make sure the qualities you list are aligned with the nature of the role. For example, a kids’ entertainer should be described as creative and energetic—not rigid or overly methodical.
Use a tone that resonates with your target audience and adjust your wording to fit the position’s context.
Mention Salary and Perks
In the UK, many job ads skip the salary—but including it can significantly improve your response rate.
If you’re unsure, list a range and specify that pay is “based on experience.” Giving an approximate figure is better than saying nothing—most applicants prefer to know what to expect.
Also mention in-kind benefits such as free accommodation, meals, or laundry services. These perks can often tip the balance in your favour—many seasonal workers would rather accept minimum wage with housing than a higher salary without it.